Mount July is a small start-up business that plans to manufacture multi-coloured, creative camera filters. Essentially these filters will allow SLR* photographers to emulate the effects achieved by smartphone owners who use applications like Pixlr and Instagram.
If you're interested in increasing your creative potential with your SLR camera, then you should definitely check out Mount July's Kickstarter page here. Three colour variations are being offered for 52 and 58 mm lenses, with the possibility of producing a range for 77 mm lenses if US$ 45 000 is raised. I really like the effects created by the Sedona and Sayulita, although I am considering just biting the bullet and going for the US$ 95 'Family Pack,' which includes all three filters.
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* single-lens reflex
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